EphraimMwangi

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Éducation

2025 – Ongoing: Postgraduate Diploma in Professional Marketing, CIM 6
2016: Bachelor of Commerce, Marketing

CERTIFICATIONS:
Product & Growth Strategy: Growth Hacking Foundations; Product School Micro Certification Series; Y-Combinator Startup -School
Analytics & Data: Google Analytics; IBM Data Analysis; Google Project Management
Digital Marketing & SEO: HubSpot SEO; Google Digital Marketing; Programmatic Advertising
Marketing Automation & Tools: HubSpot CMS & Email; Asana Workflow Specialist; Google Ads (Mobile & App)
Design Thinking & Innovation: IBM Design Thinking; ALX AI Career Essentials

Langue(s)

FRANÇAIS
ANGLAIS

Compétences

Digital Marketing Strategy: SEO/SEM, Content Marketing, Paid Ads (Google Ads, Meta), CRO, Lifecycle Marketing Automation, Social Media Marketing, Email Marketing, Lead Generation, Conversion Funnels Data & Analytics: Google Analytics, Mixpanel, ROI Forecasting, Performance Tracking, Keyword Research, Quality Score Optimization, Click-Through Rate Analysis Marketing Automation & CRM: HubSpot, CleverTap, Pipedrive, Braze, Customer.io, HubSpot CMS & Email

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Expérience professionelle

Jul 2022 – Present: Head of Marketing – My 1Health (Dubai, UAE | Remote)
- Achieved 66% revenue growth and $360,000 reduction in annual paid media spend by pivoting SEO/content strategies.
- Built a referral partner network from 0 to 100+, boosting user acquisition and revenue.
- Doubled regional business unit MRR in 3 months by optimizing marketing spend and leveraging advanced analytics.
- Spearheaded a rebranding initiative, securing 200+ global media placements and hiring a 5-member marketing team.
- Implemented HubSpot, CleverTap, and Pipedrive CRM tools, increasing customer retention by 20% across 4 international markets.

Jun 2021 – Jun 2022: Growth Marketing Manager – Ndovu (Nairobi, Kenya | Remote)
- Achieved 100% MoM user growth by revamping website UI/UX and improving mobile optimization.
- Secured 30+ global media placements, enhancing digital PR and brand visibility.
- Boosted consumer engagement by 25% using Braze, Customer.io, Google Analytics, and Mixpanel.
- Trained cross-functional teams on project management tools (Asana, Trello, Monday, Notion, Microsoft Planner) to improve collaboration.
- Deployed remote collaboration tools (Google Workspace, Microsoft 365, Slack, ClickUp, Zoom), streamlining communication and workflows.

Jun 2018 – May 2021: Integrated Marketing Lead – Brainwave Communications LTD (Nairobi, Kenya | Hybrid)
- Led end-to-end ATL, BTL, and digital campaigns, boosting client ROI and winning major pitches across telecom, healthcare, finance, and FMCG.
- Managed a 6-person cross-functional team, driving 400% growth in digital contract value through innovative strategies and partnerships.
- Grew combined social communities from 0 to 500K+ and repositioned a spirit brand into the top 3, earning Social Bakers’ “Fastest-Growing FMCG Page” award.
- Streamlined 360-degree project workflows across creative, client services, and digital teams for faster, on-budget delivery.
- Implemented influencer and affiliate marketing strategies, expanding campaign reach and client engagement metrics.